Get Direct Mail Working For You
With the advent and rapid growth of email, some may think that direct mail is a thing of the past.

Author: Mr Brown

Tips to Category Search Techniques
Category Search doesn't randomly search for items, but for items under classified categories, which the multinational purchasing and global sourcing firms use.

Author: Xiao Zhu

Direct Mail, A Powerful Advertising Tool In Your Cash Gifting Program.
This article deals with using one of the most overlooked marketing tools readably availably at a moderate cost: the postcard

Author: Michael Kohn

China in Global sourcing
The B2B negotiations are effectively utilized with a quick review over past records and cases to fruitfully handle present difficulties in trade.

Author: Xiao Zhu

Benefits of B2B or Business to Business in China
Take care of small things while involved in global sourcing or import and export business and make right decisions to expand your business to business relationships with suppliers or buyers in global import and export industry. Online B2B or business to business is the easiest and safest way for cost effective import and export business.

Author: Xiao Zhu

China Sourcing Fashion Fairs
Global Sourcinghave been bringing buyers together from the past 34 yrs to suppliers through magazines and electronic media. For 13 years, Global Sourcing' events division has organized key business events that have made China's presence felt in the International trade.

Author: Xiao Zhu

International Trade: Associated Benefits
International trade involves various activities of export and import of goods, which have a striking affect on the international economy.International trade, in China, is very popular due to various benefits it provides for the efficiency of the trade.

Author: Xiao Zhu

Direct Mail Winning Campaigns
How I supercharged my direct mail campaigns and gained a higher response than most mailing houses.

Author: Patricia Jones

Shhhh… Direct Mail Copywriting Secrets
Direct mail companies, writers, websites and experts all offer many rules and "helpful hints" for creating direct mail copy.

Author: Allison Nazarian

The reasons why you need direct marketing templates
Direct marketing is what can help you increase and retain a good relationship with your customers or consumers. This is also what helps you get in touch with potential customers by directly targeting their needs.

Author: Florie Lyn Masarate

The Humble Postcard Is Making A Comeback
Once lost in the glitter of the dot com era, both online and offline marketers are rediscovering the value of the simple postcard. Here's why.

Author: George Dodge

Top 10 Reasons to Use Digital Business Cards
The use of DBC’s (digital business cards) will certainly revolutionize how information is delivered to potential customers.

Author: Detra Davis

The thing with mailing postcards is...
Making a hit of mailing postcards... Promotions being a necessity, what can you do to make direct mailing postcards be a hit and spell big bucks for you?

Author: Florie Lyn Masarate

Direct Mail Postcard Rules
Being great at what you do is not always enough to keep the customers that you have earned. It’s a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have

Author: Joe Niewierski

10 Elements Every Direct Mail Piece Should Have
Get Better Results from Your Direct Mail. Don’t want your direct mail to end up in the trash with the rest of the unread mail? Studies show an effective direct mail campaign should draw a .5 to 1 percent response. These 10 tips will help you get the

Author: Joe Niewierski

What the Heck is a Campaign and Why Do I Need to Do One?
As I have been educating my clients for years now, I realized this subject of campaigns needed a full explanation. So here goes...

Author: Joy Gendusa

There’s More to Marketing ROI (Return On Investment) than Meets the Eye
All too often people look at marketing ROI in terms of response rate: This is wrong think. When it comes to marketing ROI, you have to realize that the term means Return On Investment and the return is measured in dollars.

Author: Joy Gendusa

Make Your Mailing a Home Run, Not a Strike Out!
You can use great design and copy to get a better response. When you send a mailing to your customers or prospective customers you are counting on making considerably more money in new business than you spend on the mailing, right? It is obvious that if y

Author: Joy Gendusa

Specialized Mailing Lists Make All the Difference
If there is one thing I can’t say enough it is that the most important part of your mailing campaign is your mailing list. It is vital that you put the right amount of energy into learning about lists – who to mail to – so that your

Author: Joy Gendusa

Rising Postal Rates? Don’t Cut Down the Direct Mail
Many companies have used this as a reason to send out fewer or smaller mailings in an attempt to keep their costs down. The United States Post Office in the past had some trouble with its finances and their solution was to raise the postal rates.

Author: Joy Gendusa