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Xiao ZhuTips to Category Search Techniques
By: Xiao Zhu

Category: Internet Marketing » Directory Marketing
Article Views: [342] (Old Stats: 356)


Category Search doesn't randomly search for items, but for items under classified categories, which the multinational purchasing and global sourcing firms use.

Category Search is similar to using the index or table of contents of a book. The category search facility may not be a new concept for the developers of search technologies but it really is a tremendous weapon in the hands of global sourcing and multinational purchasing managers. Let us see what it does to those discerning global sourcing and multinational purchasing companies and what the category search techniques that yield best results quickly are.

The conventional search technique, the Boolean method, may suit a casual web surfer but definitely not a global sourcing or multinational purchasing company that is on the look out for highly targeted products. Unlike Category search, conventional search returns irrelevant uncategorized data by the millions which is a waste of time for the multinational purchasing or global sourcing company and while at it, they risk potential loss of business.

-Tips to Category Search

Category search isn't limited for business people, small or global sourcing companies. In steps, narrow down the search results to those associated with the particular category you have chosen. Alternately, a simple way would be to select the product category first instead of brands or product names, for example, 'Brushes', 'Pigments,' etc and proceed deep down to the product via sub category, brands etc. This feature of category search allows the global sourcing managers and multinational purchasing companies to search for specific products and suppliers through what can be termed as 'optimum online library' organized by category. Secondly, seasoned campaigners in global sourcing and multinational purchasing companies believe that it is not wise to use brand names when doing category search.

-What Do Global Sourcing and Multinational Purchasing Companies Do

Category Search isn't for items searches, but for items under classified categories, which the multinational purchasing and global sourcing firms are aware of, where sellers include their products under particular categories with the title of the category as their item title. So this makes the category search technique easy to browse the database by topic to locate relevant items quickly. In a way, category search is actually the same as searching by topic and doesn't mean a thing in high volume global sourcing or multinational purchasing.

Having chosen a specific category while doing category search, global sourcing companies go across to the next step of choosing products by sub categories, cost etc. In case the category search returns a ton of results, the multinational purchasing companies try modifying search link and enter the category and business name again.


About The Author:

Xiao Zhunews.tootoo.com, which is the shortcut to China's industrical resource belonging to China's leading B2B Portal and Vertical Search Engine, tootoo.com.

Article Source: www.smartads.info/view-authors/?bio=7660&Author=Xiao_Zhu

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