Your online identity is established through your web site. Normally speaking, it is the online place for your business. Through domain name the potential target audience will locate your site.
Domain name registration and hosting in minutes may cost you a lot. Giving a domain name is like giving the name to a newly born child. The greater the comprehensibility and commonplace it is, the better it would be for the visitors. Therefore, invest time in research for the right kind of domain name. Discussion with friends, neighbors and well wishers to find the simplicity is also welcome in this respect.
Once the domain is registered, the web hosting comes in the scene. But before that there are rules that have to be followed at any cost to register your web site, for the sake of right domain name.
A. Keyword incorporation:
Getting tracked in Google or Yahoo or any other search engine is an absolute must. Search engine will track first those sites which have the most searched-for term, i.e. the keyword used in your site; a right keyword incorporated in the domain name, though all the time it is not possible because of the dearth of available space in the server, will give a boost in whatever you are trying to achieve. There are so many web tools to do research for the highly competitive and lucrative keywords. Just do opt for those keywords to play in your site, obviously starting from the domain name.
B. Using the Company Name:
If, by chance, your business very famous, you may use the company name, as it will suffice your brand, but this is not the usual practice for the starters. They are to entice the clients first, and by their services they will have a possibility to get popular. So, chances are mix the brand name with the right keyword to give a unique name or have a set of two domain names, one that represents your business or brand name, and another that represents keywords or key phrases.
C. Keeping the domain name short:
Keep the domain name short, so that the users can remember them. When there are two or more words in a domain name, try to hyphenate each targeted word by (-), and ‘4’ incase of the word ‘four’ in that case will be confusing. Only the word will be ok. Try putting the every-day lingo in your domain name for the memorable issue on the part of the visitors.
D. Dot.com only:
For commercial or business reasons, extension .com is good to thrive at. There are several other options like.org, .us, .net, etc, but for better mass appeal, however, by all means try to stick to .com.
E. Registering similar domain names:
To grab mass focus, you can register the similar domain names to redirect the visitors to your main site.
F. Cheap Domain Hosting:
Now, that you have registered a domain, you are looking for its cheap hosting in the server. There are different server hosting; Linux server hosting, Windows server hosting are quite known hosting facilities that are opt for.
There has been a misconception that domain registrars are usually hosting the sites. But that is not the case all the time. Most hosting companies are not domain registrars, and chances are they're procuring it from a third party.
The price is also an issue to be resolved, because you have keep in mind cost of the site production should not be higher, otherwise your profit margin would be slow. You can approach to those web hosting companies which usually provide the low-priced web hosting services.
Registrars like http://www.aussiehost.com.au/ and http://www.planethost.com.au/ , termed as the cheap web hosting services in Australia, will give cheap domain hosting facilities to people throughout the world. And with a little shopping around, you can do even better than this.
Guide to right web site hosting & cheap domain name registration in Australia