http://www.smartads.info/newsletter/ This RSS XML feed was generated from Smartads.info en-us http://www.smartads.info/rss-feeds/ Smartads.info xml@smartads.info (XML Editor) xml@smartads.info (XML Editor) http://www.smartads.info/newsletter/issue/?art=Smartads-Re-Launches-PRarticle_com-Press-Release-Directory Author: Martin Lemieux - After 2 years of waiting for the right time, Martin Lemieux - owner of Smartads re-designs and re-launches www.PRarticle.com with a brand new look ane feel, and many new features as well.anequot;Press release marketing online has dramatically increased over the years - this turn of events has allowed thousands of companies to create their own public relations campaign all via the internet, including submissions to http://www.PRarticle.com, anequot; asserts Martin Lemieux 12 May 2008 10:05:50 EDT http://www.smartads.info/newsletter/issue/?art=Smartads-Re-Launches-PRarticle_com-Press-Release-Directory http://www.smartads.info/newsletter/issue/?art=12-powerful-tips-for-choosing-a-domain-name-aka-web-site-address Author: Sharon Housley - Picking a domain is one of the 1st steps in establishing an online presence. Changing it later not only takes time, and can damage search engine ranking. So itanersquo;s best to get it right the 1st time. Follow these simple steps to pick a domain name... Choose a Domain Choosing a domain is one of the first steps in establishing an online presence. Changing a domain after-the-fact can be time consuming, and can be harmful to search engine ranking, so it is best to get it right the first time around. Follow these simple steps to select a domain name that will represent your online brand... 05 May 2008 15:04:33 EDT http://www.smartads.info/newsletter/issue/?art=12-powerful-tips-for-choosing-a-domain-name-aka-web-site-address http://www.smartads.info/newsletter/issue/?art=Sales-Marketing-Strategies-How-To-Make-Writing-Good-Sales-Copy-A-Snap Author: Charles Baldwin - One of the biggest challenges to selling your product or service online is writing the sales copy. You are basically trying to use text to convey the benefits of your product to the buyer. Hopefully, the prospective buyer has already been searching for the answer to their problem. It is your job to convince them that your offer will satisfy their needs. You have a product that you believe in and stand behind. Your price is competitive and you offer some incentives to the buyer. The problem is how to write a good, solid sales letter that will lead your prospects to buy from you. There are many ways to write effective sales copy. It is definitely not a cookie cutter science though. Learn to be attentive to the needs of your clients, and explain in simple language why they should buy the product you are selling. anequot;It is always in your best interest as a sales copy writer to keep things simple and to the point. With that said, let us move on to what components you should include in your sales letter to make it outstanding.anequot; 21 Apr 2008 21:04:27 EDT http://www.smartads.info/newsletter/issue/?art=Sales-Marketing-Strategies-How-To-Make-Writing-Good-Sales-Copy-A-Snap http://www.smartads.info/newsletter/issue/?art=What-A-Web-Design-Company-Requires-From-You Author: Martin Lemieux - Building a web site is NOT as easy as hiring some web design company you found online and that's it. There's a lot of effort that is put into building a web site properly. This extensive tutorial will discuss everything that you need to put together in order to speed up the process and to be accommodating for your project demands. Whether Big or Small, There's Homework For Us All! Whether big or small, each web design project needs input, brainstorming, planning, and implementation. Not all accomplishements come directly from the hired web design company. Many typical tasks fall onto you, the owner, the operator, the manager, the webmaster, the one who knows their business best. Step 1) Creating Ideas aneamp; Obtaining Design Samples: Either before or after you hire a web design company, you will be required to talk about the design aneamp; layout of your site. The design aneamp; layout is the anequot;look aneamp; feelanequot; of the entire web site which would include: Template graphics Photo Images within the template Template colours Buttons, Widgets, Symbols etc. The easiest way to provide input about the way you want your web site to look aneamp; feel is by searching online for other web sites that you would really like to emulate. I'm not talking about copying each web site 100%, but to write down 5 web site addresses that catches your eye, and also write specific things about those particular web sites that make them appealing to you (i.e. Colours, layout, font style, images, buttons, etc). The idea is to take small details you like from multiple web sites in order to combine them into your own project. It's up to your web/graphic designer to come up with a concept that is original, but delivers a combination of the features you ask for. 21 Apr 2008 00:00:00 EDT http://www.smartads.info/newsletter/issue/?art=What-A-Web-Design-Company-Requires-From-You http://www.smartads.info/newsletter/issue/?art=Advertising-Made-Easy-How-You-Can-Make-Advertising-Pay_Big-Dividends Author: Jitender Sharma - How You Can Make Advertising Pay Big Dividends McGraw Hill once commissioned an extensive study to determine what marketing weapons make a company famous in its market or community. The study went on to show that advertising created more product, service, or brand awareness than all other marketing weapons combined. The fact is, we know that Coke is aneldquo;The Real Thinganerdquo; because Coke advertises, not because it has good salespeople or does great direct mail. Advertising stays in front of your prospects when you cananersquo;t be there. While a handful of salespeople can only be in front of perhaps a hundred or so prospects per month, advertising can reach thousands of potential buyers each and every month, week, or day. Studies also show that advertising inspires confidence from your current clients. When current clients see your ad, it reinforces their belief in you. It makes them feel like they made the right decision to be your client. But advertising can also waste money if you donanersquo;t use it properly. To avoid wasting money, keep these three tips in mind. Donanersquo;t spend money on an advertising vehicle if the majority of its listeners/viewer/readers will never buy your type of product or services. For example, letanersquo;s say that you own a commercial real estate company or a business bank. In both cases, you are only interested in business people. Broad-reaching television or radio stations or general-interest daily newspapers base their rates on how many consumers they reach. An examination of their audiences may easily show you that a high percentage of their listeners or readers are not business people, yet you will have to pay to reach all of them. Conversely, there are more specialized advertising vehicles that target a far greater percentage of your potential buyers. A business radio program or a business publication will offer you an audience comprised mostly of your potential buyers. If you do advertise, do not expect that a single ad, or even a few ads, constitute effective advertising. Effective advertising needs to be consistent and steady. 14 Apr 2008 00:00:00 EDT http://www.smartads.info/newsletter/issue/?art=Advertising-Made-Easy-How-You-Can-Make-Advertising-Pay_Big-Dividends http://www.smartads.info/newsletter/issue/?art=How-To-Avoid-Being-A-Victim-of-eBay-Buyers-Fraud Author: Sonia Sood - From everything you’ve heard about the risk of fraud on eBay, you might think it’s only buyers getting scammed, but you couldn’t be more wrong. Here are a few common scams that seller’s fall for every day. The Rubber Cheque. This one obviously isn’t limited to eBay, it’s been going on for years in all kinds of business. It works like this: a buyer sends you a cheque that they don’t have the funds to cover and you pay it in your bank. You then send the goods right away, only to find out a few days later that the cheque bounced. The solution to this is simple: don’t send anything to a buyer until their payment has cleared, no matter how quickly they might say they need it. Advise them to pay electronically if they don’t want to wait so long for their items. Then again, if your items are quite small, you could just take the loss from an occasional bounced cheque. Think of it as a small price to pay for faster and better customer service. 07 Apr 2008 00:00:00 EDT http://www.smartads.info/newsletter/issue/?art=How-To-Avoid-Being-A-Victim-of-eBay-Buyers-Fraud http://www.smartads.info/newsletter/issue/?art=Dont-Let-Passions-Rule-When-Buying-A-Business Author: Sonia Sood - For many, the American dream of owning a business is in queue right behind owning a home. I was a teenager when I owned my first business. Since then I have bought or started many businesses and helped others do the same. Here are some common mistakes I have witnessed or committed myself. Paying too much This results from the combination of all other mistakes. Many new business owners set themselves up for failure by paying too much, which results in higher loan payments, lower operating funds, and reduced borrowing capacity. Letting your emotions rule If you have always dreamed of owning a business, it is very easy to get caught up in the strong emotions invoked by seeing those dreams coming true. To counteract your emotions, take your time, do your homework, and enlist the help of objective advisors. Paying for potential You should only pay for the business as it stands at the date of purchase, not what it could be in the future. You will have to spend time, effort, and money to develop its potential. The seller chose not to invest these things, so he does not deserve to be paid for them. 31 Mar 2008 00:00:00 EST http://www.smartads.info/newsletter/issue/?art=Dont-Let-Passions-Rule-When-Buying-A-Business